Box Hill Institute (BHI): Driving Mobile Enrolments & Full Funnel Visibility
Transformed the student enrolment experience with a mobile first, integrated platform that eliminated manual workflows and unlocked end to end marketing visibility.
The Challenge
Box Hill Institute's enrolment experience was creating significant barriers for both students and internal teams. The process was limited to desktop, making it difficult for prospective students, particularly mobile-first users, to complete their applications. Enrolment relied heavily on manual workflows, with documents being shared back and forth between students and staff, which slowed the process down, increased administrative burden, and drove up drop off rates.
From a marketing perspective, there was a critical visibility gap. Campaign performance could not be tracked end to end because users were redirected to a separate enrolment platform on a different URL. This meant BHI had no clear view of which campaigns, channels, or messages were actually driving completed enrolments, severely hindering optimisation and ROI.
Project Details
Our Approach
We developed a comprehensive transformation strategy that touched every aspect of the customer experience—from brand identity to platform architecture.
Mobile First Design
Designed an intuitive interface enabling students to seamlessly enroll on any device, removing the friction of desktop only applications.
End to End Digital Experience
Eliminated manual document handling by building streamlined digital workflows directly into the user journey.
Platform Integration
Connected the BHI website with Salesforce and the internal student management system to ensure seamless, real time data flow.
Full Funnel Tracking
Removed the external redirect platform, maintaining continuous user tracking from the initial ad interaction straight through to completed enrolment.
User Centric Architecture
Built an intuitive, consistent, and measurable experience that empowered students to navigate the process independently.
Results That Matter
The transformation exceeded expectations across every metric, positioning the client as a category leader in innovation.
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