Media

In a world of content and sensory overload, getting your message and marketing noticed can be a challenge. We aim to help our clients sort through the riff-raff, understand advertising channels and guide them to find the best strategy and media mix to achieve key business objectives.

Paid media ensures you reach your target audience, not just your social media followers. Our approach is to determine all strategies through initial data analysis, market research and audience segmentation. Because of our segmented targeting approach, media spend is far more effective and funnelled to ensure you remain top of mind in the times that matter.

With thousands of media suppliers (and growing daily) available to advertisers, keeping up-to-date with the latest offerings can feel like a never-ending battle. With our experience and constant monitoring of the industry, we help find the channels that will be relevant to your objectives and work seamlessly together, all while working within your budgets and maximising your ROI.

Our strategic campaign planning, buying and management services are offered across a full suite of channels, including (but not limited to):

• Social – social media ads have evolved to offer powerful, precise access to people likely to be interested in your brand. With people engaged with social media for an average of  2+ hours per day, having a presence here is more important than ever. With expertise across the entire social ecosystem, including Facebook, Instagram, Twitter, LinkedIn or Snapchat, we can help you devise a campaign that resonates with your audience.

• Search – Google search remains one of the most powerful ways to drive ready-to-buy prospects to any campaign. Every minute, there are 3.8 million searches performed on Google, and the majority of search results pages include Google search ads. Search ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.

• Display – Not only can display advertising reach a highly targeted audience at mass, it can reach customers who have already expressed interest in your business as well as reach potential customers who are in-market or meet your targeting criteria. With the Google display network covering 90% of internet users worldwide, we can help you put together a strategic approach to ensure you reach relevant people at all phases of the sales funnel.

• Youtube & Video – video ads build trust. Because of this, successful brands use Youtube and video campaigns to educate their audience about what they do, show their unique personality, their product’s advantages and their brand’s expertise in the space.

Even though social media and PPC play an important role in many advertisers’ marketing strategies, Attractor also recognises that there is opportunity to reach even more people through other traditional platforms such as TV, cinema, radio, press and out of home. Our solid relationships with media suppliers as well as our working relationship with Omnicom Media Group (OMG), puts us in a strong position to negotiate and buy all forms of media at competitive rates.

We understand that running a paid media campaign is a continual learning process. Rather than a ‘set and forget’ mentality, we regularly monitor activity to ensure campaigns are optimised to the goals that matter. 

Like everything else we do, we take a scientific approach to understanding what works. Optimisation of ads based on results of AB testing, performance of quality ranking, site analytics, conversion tracking and other measurement factors, we do the hard yards in ensuring there are incremental improvements in results month over month.

We get it. Analysing data can sometimes feel like a mind-numbing exercise trying to sort through the endless metrics with confusing acronyms.  Leveraging powerful data tools and using techniques to extract meaningful insights, we’ll do the hard work for you and derive sophisticated analytics that drive strategic decision-making across the business. We utilise a combination of data warehousing and reporting platform capabilities to create live dashboards, allowing for full transparency of where your money is going and access to real time results.