Effective Date: 1 June 2025
1. Introduction
Attractor Solutions (“we”, “us”, “our”) is a media agency that provides digital marketing and media services. We are committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website or interact with us.
2. What Information We Collect
a) Information You provide
We may collect information you voluntarily provide, such as:
- Your name, email address, and phone number
- Your company name and job title
- Information submitted through forms, email, or direct communication
b) Information Collected Automatically
We use tracking technologies to collect:
- IP address, browser type, and device details
- Website usage statistics: page views, time on site, referral links
- Interaction data via tools such as Google Analytics and Meta Pixel
3. Why We Collect Your Information
We collect personal information to:
- Deliver services or respond to enquiries
- Improve our website and user experience
- Analyse audience and campaign performance
- Communicate updates or marketing (with your consent)
- Comply with legal obligations
We do not collect more information than is necessary and only use your data for clearly defined, lawful purposes.
4. Legal Basis for Collection and Use
We only collect and process personal information in compliance with the Privacy Act 1988 (Cth), which includes:
- With your informed consent
- As required to carry out our business functions and activities
- As required or authorised by law
5. Cookies and Tracking
We use cookies and third-party tools to gather user data:
- Google Analytics – monitors site performance and anonymised visitor behavior
- Meta Pixel – tracks advertising performance and user interactions from social media ads
These tools may place cookies on your browser and transmit data to servers outside Australia. You can manage cookies through your browser settings.
More information:
6. Disclosure of Personal Information
We may disclose your personal information to:
- Technology providers, including website hosting and analytics services
- Marketing or advertising platforms (such as Google or Meta)
- Legal authorities if required
- Other third parties with your explicit consent
All service providers we engage are expected to adhere to strict data protection practices.
7. Overseas Data Disclosure
Some of our technology providers (e.g. Google, Meta) may store data in countries outside Australia. We take reasonable steps to ensure these overseas recipients do not breach the Australian Privacy Principles.
8. Data Security
We use administrative, technical, and physical safeguards to protect personal information from loss, misuse, or unauthorised access. While we strive to secure your data, no internet transmission is 100% secure.
9. Access and Correction
You have the right to:
- Access the personal information we hold about you
- Request corrections if the information is inaccurate, out-of-date, or incomplete
To make a request, contact us using the details below. We aim to respond within 30 days.
10. Your Rights and Complaints
You may also:
- Withdraw consent to communications or data processing at any time
- Opt out of marketing emails
- Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you are dissatisfied with how we manage your data: www.oaic.gov.au
11. Data Retention
We retain personal data only as long as necessary to fulfil the purposes outlined in this policy or to meet legal obligations. Google Analytics data is retained according to Google’s default settings unless otherwise configured.
12. Changes to This Policy
We may update this Privacy Policy periodically. The “Effective Date” at the top will reflect the latest version. Major changes will be notified on our website.
13. Contact Us
To request access, make corrections, unsubscribe from communications, or lodge a privacy concern, contact:
- Email: melbourne@attractor.com.au
- Address: Attractor Solutions Pty Ltd
- Phone: +61 3 9039 6304
