Media Planning & Buying

Data Driven Media Planning & Buying

Effective media planning is about more than just placing ads. It's about turning data into strategy, reaching the right audiences at the right time, and continuously optimising to deliver measurable business outcomes.

At Attractor, we specialise in strategically planned, performance-focused media buying across digital channels. Our approach integrates audience insights, analytics, and ongoing optimisation to ensure every dollar of your media budget drives real results.

How We Plan and Buy Media

Our media planning process is built on data, strategy, and continuous optimisation to ensure your campaigns deliver real business results.

Data Driven Decision Making

We use data, not guesswork, to inform every media recommendation.

Audience insights and segmentation
Competitive media analysis
Media mix modelling
Performance forecasting

Connected Performance Tracking

All campaigns are tracked and integrated with your analytics platforms.

Google Analytics 4 (GA4) integration
Custom dashboards and reporting
Attribution modelling
Real-time campaign monitoring

Strategic Channel Selection

We recommend the right mix of channels to maximise reach, engagement, and ROI.

Google Search & Display
Meta (Facebook & Instagram)
TikTok, LinkedIn, YouTube
Programmatic display & video

Performance Optimisation

Ongoing campaign optimisation ensures we're always improving results.

A/B testing and experimentation
Budget allocation optimisation
Bid strategy management
Creative refresh and testing

Comprehensive Analytics & Insights

Regular, transparent reporting that shows what's working and what's not.

Campaign performance reports
Audience behaviour insights
ROI and ROAS tracking
Actionable recommendations

Integrated Media Planning

We align your paid media with organic efforts, content strategy, and overall marketing goals.

Cross channel strategy alignment
SEO and content integration
CRM and marketing automation sync
Full funnel campaign planning

Media Buying Capabilities

Our team manages campaigns across all major platforms. We negotiate value add inclusions like bonus spots, editorial content and priority placements where possible.